Sunday, June 27, 2010

Does Living Proof No Frizz Leave-In Conditioner Really Eliminate Frizz?

A few months ago when I started seeing the No Frizz products hit the shelves of Sephora....I was intrigued. Could there really be a product out there that eliminates Frizz? My skepticism got the best of me, as I have been failed numerous times by John Frieda's Frizz Ease and other frizz-fighters on the market. Alas I received an opportunity to try out the new brand's leave-in-conditioner:

The No Frizz line is based on the patent-pending PolyfluoroEster, discovered by top MIT scientists to create a weightless shielf on the hair to prevent moisture flux in and out, and coat the cuticles to reduce the friction between fibers. This innovation in frizz-fighting is the first of its kind. With its snazzy flip top cap and this miracle scientific ingredient, I had high hopes that my wavy, fro-like, frizzy hair had finally found its match.

The product itself is like most leave-ins: a milky white conditioning creme. The texture itself is perfect because it is not too thin or too thick, it is quite soft and does not feely greasy or sticky. So far so good, right? The real well does it tame my hair....

....sadly, I could tame a lion better than this product tames my frizz. My hair is chemically straightened using the Japanese straightening process called rebonding. When my hair grows out, the new hairs have not been treated with that process so they have my original hair texture: curly and frizzy. Right now, I have about 2.5 inches of hair at my scalp that are not rebonded, and so I concentrated this product on those new hairs. After I applied the product, my hair looked pretty frizz-free for a few hours. After about 5 hours, my hair returned to its original chaotic state. The next morning, my hair was even frizzier than it was to begin with!

In terms of being a good leave-in conditioner, this product did not provide much moisture to my hair. I get much better results with other conditioners. I have thick, dry hair, so this might be more suitable for this with oilier scalps, because it does not weight hair down and it does not make it greasy. I need supa-dupa moisture for me hair, and I wasn't getting it from this product.

Kajal Couture Overall Rating: D

Kajal Couture Overall Opinion: Just say No to the Living Proof No Frizz Leave-In Conditioner. Enough Said.

This product was provided to my by PR. For additional information, please refer to my Disclaimer.


  1. Hi, Do you know where to get japanese rebonding done here in the US? Thanks!

  2. What a shame...I too had high hopes for this product but never got around to trying it out. Looks like I'm not really missing out on anything.

    Giselle do you happen to live in California? I know a great place in Beverly Hills. It's called Lotus Hair Salon and the person I used to go to is Takako.

  3. @Giselle There are lots of great places depending on where you live. If you are in Southern California I can give you some specific recommendations. If not, then try google-ing "japanese hair straightening" and your city. I have noticed that a lot of Asian hair salons offer the service so you might want to check those out. One time, I even drove around an Asian town nearby, and just walked into several salons and asked about it. I have noticed that Asian salons are often a lot cheaper (like several hundred dollars cheaper) than the fancier places, and they do a great job. Email me if you still have questions:

  4. :gasps: You have curly hair and you STRAIGHTEN IT?!?! You straighten your pretty curly hair?! I'd kill to have curly hair! It's better than my fine, zero-curling-power straight-as-a-stick hair! They need to invent something that makes hair thicker permanently although I don't that will ever happen because fine hair lacks a layer in the hair follicle. /end mini-rant/whining section

    I know this going to sound so culturally ignorant (which I normally am not) but I thought those with Indian heritage typically have naturally straight, thick hair? I'm asking because there's a teeny (as in, very tiny) Indian population here and my peers in high school that were from that population had thick, straight hair.

    Have you tried Aussie's Sydney Smooth line? A lot of my curly haired friends in high school swore by that to tame their frizz, particularly the Sydney Smooth 3 Minute Miracle Deep Conditioner. I use the Moist 3 Minute Deep Conditioner during the winter because my naturally super oily (the kind where a day without shampooing is not an option unless you want OPEC oil reserve hair) hair goes super dry from the cold. I use a lot of Aussie products actually (shampoo, conditioner, leave-in conditioner and deep conditioner). I've never tried the Smooth line because fine hair = no frizz unless you tease regularly.

  5. Thank you so much! I live in Boston. Does anyone know of japanese straightening there?
    @kajalcouture: There is an asian town neighborhood in the Boston area, I'll scope it out.

  6. @Katie

    You are too cute!!! I liked your rant. =) Most Indian girls straighten their hair because they have thick, wavy hair. I think my people alone could support the flat iron industry. I haven't tried the Aussie smooth line, but I will defiinitely check it out now. Thanks for the rec!!!

  7. @Giselle Let me know if you find a place in the Boston area and if you try it out. I really love the Japanese hair straigthening....just be sure to do conditioning masks once a month. =)

  8. I try No Frizz styling/shampoo product recently.I follow the directions and I notice my hair felt heavy and I can felt the hair product sticking to my hair. This hair product did the opposite, I guess you have to have white people hair for it can work.I will not reccommend this hair product to anyone especially black women. Also as soon as I step outside in the humidity my hair frizz up quick. And this hair system smells really bad like wet grass, stinky stinky!!!DO NOT BUY NO FRIZZ!!! ITS THE WORST HAIR PRODUCT.



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